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Author : Edward van den Boorn

Photography : Stef Nagel

Graphic Design : NC Development

 

Naarden-Vesting ׀ February 2026

 

In the series of dialogues called "PODIUM," Capita Selecta spotlights exceptional and inspiring individuals and/or organizations. These conversations explore concepts such as leadership, wisdom, responsibility, and personal and professional motivations. Vision, mission, and strategy are placed within the context of the societal, organizational, and individual levels.

 

We spoke to Ms. Saniye Çelik, Professor of Diversity and Inclusion in the Police Force at Leiden University. She is, among other things, a supervisory board member and crown-appointed member of the Dutch Social and Economic Council and chair of the National Integrity Committee.

Ms. Çelik's career path is unique and demonstrates social engagement, human interest, and organizational acumen. Ambition, curiosity, cheerfulness, positive thinking, and the desire to create highly practical contributions and solutions are her hallmarks.

 

A quite basic question to start with: What does the abbreviation D&I stand for?

Diversity & Inclusion. The English term "Equity," and thus the letter E, is often added to it: DEI. In Dutch, we sometimes also speak of "DGI": Diversity, ‘Gelijkwaardigheid’ and Inclusion. For me, the meaning of "equity," i.e., fair treatment, is tailored to what someone needs to participate - but is already fully covered by ‘Diversity and Inclusion’.

 

Diversity is about all the differences between people, visible and invisible: background, gender, age, but also values, beliefs, personality, education, and experience. When you can truly create space for these differences, Inclusion comes into play. Inclusion means being allowed to participate and having a say in what's happening. There's a fundamental reciprocity in this: you don't decide alone, but together. You can't claim space for yourself and simultaneously refuse to offer it to others.

 

What is the goal of D&I?

D&I pursues multiple objectives. Research and practical experience show that when people experience the space to be themselves, more room for difference arises. People perform better, collaboration improves, and innovation capacity increases. At the individual level, it benefits people's well-being, their health, and their functioning within the organization. For organizations, this means, among other things, alleviating staff shortages and fully utilizing their human capital - potential, precisely because differences matter and are allowed to exist. At the societal level, D&I contributes to a society that, despite all its evident differences, remains functional, resilient, and just. D&I allows you to move away from siloed thinking. It encourages a multitude of voices, better decision-making, and broader legitimacy.


How do you explain the significant focus on D&I?

Because - and I'll limit myself to the Netherlands - equity, like freedom and solidarity, is a core value in Dutch society and our democratic constitutional state. Differences and contradictions always exist, both within society and within teams and organizations. And even within families. Sometimes these differences are so great that they create friction that makes working together difficult. This requires conscious attention. For example, we see structural inequality in promotion opportunities and in people's well-being. D&I is essentially about reducing structural inequalities. From the perspective of Dutch core values, it is therefore about a fairer distribution of opportunities and increasing solidarity.

 

From the perspective of both the organization and the labor market, D&I is crucial for retaining talent and ensuring future sustainability. Without room for diverse perspectives, talent leaves the organization. For companies, the question also arises: who are you doing it for? Your customers? The consumer? The citizen?

 

D&I affects not only values ​​but also legitimacy and effectiveness: public and/or private organizations lose support if they don't reflect society. Private organizations lose relevance if their products and services don't align with the needs or preferences of their customers and/or clients. Corporate responsibility, moral appeal, and developing sound business cases don't have to be mutually exclusive.

 

How can the current sensitivity regarding D&I be explained?

These sensitivities and resistance have multiple causes, both internationally and nationally. D&I involves topics and issues that are not new. Policy has been developed on it for some forty to fifty years. However, policy alone is not enough.

 

This is 'the great resistance': “it's not about me”.

 

From a historical perspective, you can certainly observe trends and nuances. Society evolves, and issues change. In recent years, D&I has primarily focused on "groups." Where people didn't feel connected to these groups, resistance could and did arise. People felt excluded and not treated equally. This is the "great resistance": "it's not about me." Simultaneously, saturation has developed: "Here we go again, and what has D&I actually achieved so far?" Many organizations have invested heavily in people and resources, but insufficiently evaluated their actual impact. Often, the benchmark was limited to numbers, while culture, behavior, and experience were overlooked. This has led to a mismatch between intentions and results, between mission and daily practice. This is precisely where much can be achieved.

 

The biggest mistake we can make is to think that "the politicians don't want it anymore, so we're pulling the plug." Such reasoning ignores a fundamental reality: Dutch society is changing rapidly. Demographics are shifting visibly and permanently. Currently, approximately one in three people in the Netherlands has a migration background, and that share continues to grow. Organizations that fail to anticipate this, risk falling behind; not only socially, but also, for example, in their competitive position, their services, their propositions and commercial opportunities, and their internal cohesion.

 

Dutch society is changing rapidly. Demographics are shifting visibly and permanently. One in three people in the Netherlands has a migration background.

 

Is there consensus on the measuring stick by which the objectives and outcomes of D&I strategy and policy should be measured?

That doesn't necessarily have to be the case. What is needed is clarity. You start with a clear vision that you translate into goals and measurable indicators. Goals can be quantitative, but also qualitative: perceived inclusion, psychological safety, innovative strength, and employee satisfaction. Experience shows that self-image and perceived inclusivity often differ; therefore, it's crucial to measure perception and impact in addition to the numbers. Simply adding a few people won't change anything as long as the underlying culture remains the same. A critical mass is needed before diversity truly has an impact. A solid and accurate evaluation can lead to very valuable insights.

 

How can ambition and results be aligned best?

Regarding ambitions, it's essential to formulate clear, agreed-upon goals and metrics upfront within the organization. Failing to do so will result in chaotic implementation, and you will be uncertain of the direction your policies and investments will take. This happens frequently. Without plans and vision, things will be rudderless and/or directionless.

 

However, it's especially crucial to formulate realistic (!) ambitions. I see organizations that want to change the world. The topic is already quite extensive, but keep your objectives concrete and manageable. Evaluate the results and how you need to adjust. Determining and charting a specific course is crucial: what will you focus on? What is achievable over time?

 

"Diversity & Inclusion" isn't an end state, but a continuous process of learning and adapting. The emphasis and priorities on various themes have shifted across generations. Consider, for example, issues related to neurodiversity, gender, and generational differences, such as expectations regarding work/life balance, working from home, and flexibility.

 

Ambitions are often high, and visions are formulated grandly. However, the concrete implementation often leads to stumbling blocks. Link objectives correctly to people and resources. Define the right roles and responsibilities. And realize that you'll need to make adjustments within the process. This flexibility should be available for every aspect.

 

To what extent is "morality" a driving force behind D&I initiatives?

To a large extent. People are values-driven. These values ​​determine whether someone takes responsibility or disengages. Society in general rises or falls on these values. I connect people's values ​​to the extent to which they also want to contribute to the D&I field. When you study organizations, you obviously also discuss the collective values ​​of the organization. This has been carefully considered. However, how are these values ​​shaped in people's daily work practices? And how do they relate to their personal values?

In the organization's hiring policy, you identify and select people who endorse the organization's values, regardless of cultural background, personality type, or personality type. These values ​​attract people and make them apply. While there can be friction between people at the value level, it's much more often about how the organization expresses these collective values. For example, within an organization, the value of "free thinking" may exist. But what "freedom" means to one person can be quite differently defined or perceived by another. This can clash because of the different ways in which individuals express this. The concept of "morality" then comes into play. How do you act?

 

Values ​​are, as it were, the DNA of our human behavior. They regulate our

interactions within organizations and society.

 

"Values" are valuable if they are endorsed and/or respected in working and living together. Are "values" universal?

Values ​​are, as it were, the DNA of our human actions. They regulate our interactions within organizations and in society. However, their interpretation can vary widely. For example, you could say that everyone is in favor of freedom. Freedom and solidarity are universal values. But the way in which we collectively express them inevitably creates boundaries. Where those boundaries lie is often unclear.

 

Is your freedom limited by the extent to which you limit the freedom of another?

(Laughing) Certainly, but it remains a theoretical exercise until you experience what it means in daily practice. Does it mean you can say anything, even if you hurt the other person? This can clash with other values ​​you (also) share. The implementation of values - and that's where the concept of "morality" becomes relevant - is weighed by the (intended) intentions of words and/or behavior. What is the intention, what do you want to achieve? In short, can you look at yourself in the mirror? Your personal, moral compass is guided by collectively shared values. That, for me, is the paradox: we all want to be inclusive, but we judge each other by very different moral standards.

 

In supporting sessions with executives, I regularly encounter situations where, despite their good intentions, they blame themselves for their behavior or communication not having achieved the desired results. This self-criticism is admirable, but in my experience, not always justified. You've gained the learning experience, but also be kind to yourself and appreciate your (good) intentions. If they were perceived differently by others, that's something you have to shape.

 

Noise and miscommunication can lead to irritation on a daily basis. How do you handle the situation? Do you act out of your irritation? Do you tolerate people, exclude them, or ignore them? Pause and make sure you consider other perspectives. With people you trust, it's okay to show your vulnerability. After all, you're just human, with your own limitations. I believe in the good in people. Human beings who are capable of assessing and weighing the intentions of others.

 

How do you, as a leader, address the differences within the organization?

Within an organization, you ultimately collaborate. You have a contract with each other, driven by a shared goal. It's not always possible to reach a mutual agreement, but it's precisely in that field of tension that leaders become aware of their willingness to create space for differences. Ultimately, we do it together: everyone contributes. So the question isn't whether we have differences, but how we organize collaboration so that differences become productive and contribute to that shared goal.

 

Leaders of organizations must be fully aware of the fact that they hold multiple roles and responsibilities simultaneously. They determine the organizational culture to a great extent. They not only hold a formal position but also serve as clear role models. Leaders influence culture not only through their actions but also through their inactions. Therefore, it's important to consciously reflect on your own mindset: how do you, as an individual, view Diversity & Inclusion, and how do you translate that into behavior, choices, and decision-making? Culture, structure, and leadership are closely linked and also provide guidance for an effective D&I strategy and policy.

 

You learn ‘leadership’ in the field, through trial and error.

 

How do you define leadership?

The terms that come to mind when I think of "leadership" are: sticking your neck out, standing up for something (even when things get tense), giving people the space to take on their roles and positions (servant leadership), but also daring to risk your position when it really matters. Above all, leadership is "enabling people to grow and fulfill their roles and responsibilities." That's how I, as a leader, try to define it within the course you've collectively agreed upon and pursued. Leadership is therefore always about supporting and connecting differences, not about erasing them.

 

“Leadership” also means daring to risk your position when it really matters.

 

How are sustainability and leadership related? What is sustainable leadership?

In sustainable leadership, the values ​​you've internalized as an authentic person fall into place. Individual values ​​and personal motivations can be the driving force behind pursuing and achieving lasting, sustainable results. In this sense, leadership isn't a "trick" learned on a course. It's learned on the job, through trial and error. As an individual, I believe this requires strong self-awareness and reflective capacity. For me, sustainability also means challenging and developing yourself, within the frameworks you've established together. That's why it's so important - also in the case of Diversity & Inclusion - to understand people and their motivations. The success and value creation of Executive Search depends on this point.

 

The success and value creation of Executive Search depends on

understanding people and their motivations.

 

Sustainable leadership and inclusive leadership begin with an interest in and respect for each other's motivations. Wanting to know and understand each other is the foundation for accepting each other's opinions and perspectives. In the sessions I lead, I always ask people what moves them so passionately. This is when you hear their personal stories, experiences, and emotions. That's impressive and valuable to experience. "Experience" is a key word here. Only when people feel safe sharing their experiences and perspectives do differences become a source of learning and better decision-making.

 

(Laughing) And let us not forget, by the way, that within organizations and companies, goals and results also need to be delivered on a daily basis. Wherever you collaborate, you can't ignore diversity. Differences are always present. So the question isn't whether you'll encounter them, but how you manage those differences and how you accommodate them in a way that contributes to the results you want to achieve together. This topic will always be present.

 

How do you define sustainable leadership from an organizational perspective?

Leadership starts with developing and communicating an attractive, achievable, purpose-driven horizon. A perspective that people can rally behind and work towards together. Sustainable leadership as well requires inspiring, guiding leaders and facilitating managers who engage, develop, and guide people within the agreed-upon space and frameworks. Leaders who have a vision - in other words, stand for something and provide momentum and direction.

 

For private companies on the market, a sustainable strategy depends on a solid and responsible business case. "Sustainability" is not an ideological concept, but a question of legitimacy, continuity, and trust. It also represents responsible business economics and commercial policy. Isn't the modern term "sustainability" essentially the same as the traditional concept of "stewardship"?

 

Isn't the modern term "sustainability" essentially the same as

the traditional concept of "stewardship"?

 

 

What is the role of an organization's Board of Directors or Executive Board with regard to D&I?

In my view, they are the driving force behind the issue, not the advisors. They are the figureheads, both within and outside the organization, and provide direction on the importance and urgency of D&I. In doing so, they create the desired and necessary support throughout the organization. This doesn't mean they have to know or implement everything themselves. For this, there's a team that further develops D&I, translates it into policy, and puts it into practice. Think of line leaders, as well as executive and supporting roles in policy and HR. Ultimately, this also involves leadership, behavior, and culture. Concepts such as integrity, (un)desirable behavior, accountability culture, social safety, well-being and space are current and recurring themes.

 

Boards of Directors and Management Boards are key figures in their work, as they speak out audibly, wholeheartedly, and positively on the issue, demonstrate exemplary behavior, and visibly demonstrate: "This is what we stand for."

 

What's the biggest challenge for a board of directors or executive board regarding D&I?

It's often that they simply don't know yet, find it too complicated, or haven't given it enough thought. Sometimes, it has been considered, but hasn't been explicitly addressed within the organization. And obviously, it can also happen that the topic clashes with personal values ​​or beliefs.

 

It is important to recognize that directors are also ‘just human’.

 

It's crucial to recognize that directors are also "just human." Their position, however, requires something more: the willingness to accept that you don't have to have all the answers, but you are responsible for direction, clarity, and exemplary behavior. So you don't have to know everything, but you do need to explore what you find difficult, where your doubts lie, and what choices you make in response. That's precisely why Boards of Directors and Executive Boards are the bearers, drivers, and figureheads of this theme. The central question is always the same: what is our vision, and what is our purpose as leaders of this organization?

 

To what extent are organizations reluctant to incorporate societal themes and/or developments within their organizations through D&I?

That reluctance certainly exists, and is understandable. At the same time, if you approach D&I as valuing and leveraging differences for the benefit of better decision-making and better results, it's difficult to oppose it in principle. No one, left or right, is opposed to allowing room for diverse perspectives.

 

Often the core of the resistance lies in one feeling: that you

yourself are being disadvantaged.

 

Resistance usually arises from the way D&I is implemented. For example, when people feel they're being treated preferentially, or that equality comes at their own expense. Obligations, such as having to attend a D&I training or session, can also trigger resistance if it's unclear what the benefits are or why they're necessary. Often, the core of this resistance stems from a single feeling: that you're being disadvantaged.

 

What is your perspective on the role and responsibilities of the Head of Diversity & Inclusion within organizations?

It's essential for organizations to clarify what's expected of the Head of D&I and what the role's purpose is. This prevents a mismatch between intentions and outcomes. What exactly is the role? Should the Head of D&I primarily drive and accelerate, or should it embed and secure within the organization? "Boosting" and securing are two different intentions, which also require a different approach and positioning. Context is crucial: where does the organization stands today, and what are its ambitions? Is the role intended to support leaders, managers, and professionals - such as recruiters, HR, communications, and policymakers - so they can take on and fulfill their own D&I responsibilities?

 

What's crucial, in any case, is that the role is clearly defined. The position is often filled by intrinsically driven professionals or program managers, often in a non-hierarchical position. That's precisely why support and backing from the top is essential. The rest of the organization must also be clear about the Head of D&I's remit and how they can effectively support this role. Finally, in many organizations, a D&I program is still temporary. However, in larger organizations, you also see structural embedding, for example, in the form of a permanent D&I directorate or a fixed portfolio at the board level.

 

What do your personal and professional journeys look like? Where did they begin, can they be assessed separately?

My professional journey began in public service. At nineteen, I joined the police force in Brabant in the south of the Netherlands where I worked for seventeen years as a policewoman. There, I became aware of what happens when organizations attract diversity but fail to retain it. Women and people from different cultural backgrounds, in particular, often left the organization, not due to a lack of quality, but because of culture, structure, and invisible barriers. The tension between people's potential and departure became a fundamental question for me. This practical insight formed the basis for my academic work. In 2016, I received my PhD from the Faculty of Public Administration at Leiden University for my research on ‘Leading by connecting’, a study of the business case for diversity in public organizations. The central question was how differences contribute to legitimacy, quality, and performance, provided they are properly embedded in leadership, culture, and governance.

 

The tension between the organization's potential and people leaving became a fundamental question for me.

 

Parallel to my academic work, I worked for over fourteen years at the Ministry of the Interior and Kingdom Relations, where I coordinated the Diversity and Inclusion Policy of three successive cabinets. In this role, I became acutely aware of how policy, political dynamics, and organizational culture influence each other, and how crucial it is that ambitions regarding diversity, integrity, and social safety are truly embedded in management and daily actions.

 

The interplay between policy, science and practice has been a common thread throughout my work ever since. As a lecturer in Diversity & Inclusion at Leiden University of Applied Sciences, I built a research group focused on inclusion, leadership, and social and psychological safety. I also developed tools like the Inclusion Scan, which makes inclusion in organizations measurable and a topic for discussion.

 

In my current role as Professor of ‘Diversity & Inclusion at the Police’ at the Leiden University, I focus on leadership, inclusive teams, integrity, and social safety - themes that increasingly determine whether organizations can credibly and sustainably fulfill their social mission. I also serve as a supervisory body, a Crown-appointed member of the National Social and Economic Council, and chair of the Central Government Integrity Committee, allowing me to address these issues at the level of governance and public responsibility.

 

Research insights only become meaningful when they are applied in practice.

That's what makes results concrete and relevant.

 

To me, personal experience and professional development cannot be seen separately. The questions I research in organizations arise from what I've seen in practice. And as I mentioned before, research insights only become meaningful when applied to the way leaders manage, make decisions, and create space for difference. That's what makes results concrete and relevant.

 

Why the specific theme of Diversity & Inclusion?

Partly, it was due to the momentum: the National Police and Municipal Police were merging. When I started, the number of women was limited. I was the second woman on a team of thirty-five officers, and the first with a second cultural background. I found myself in a warm environment where changes were happening rapidly. Changes in issues such as women's participation, sexual orientation, cultural differences, labor market policy, and so on. I saw people leaving the organization and wondered why this was happening, so I delved into the matter. Since I am incredibly ambitious and driven, I never stopped. I continued to develop myself through evening classes. My thesis at Tilburg University also focused on Diversity & Inclusion.

 

To what extent did your own, second cultural background play a role in your interest in D&I?

I find it difficult to give a clear answer to that question. Essentially, I'm primarily driven by the universal values ​​I consider important. At the same time, I suspect that my second cultural background - perhaps more subconsciously than consciously - definitely played a role in my interest in this topic at the time. This also applied to my position as a woman in a strongly masculine organization, where I often found myself in the minority.

 

Ultimately, my greatest motivations were my ambition and drive. These were precisely what triggered me to delve deeper into D&I. I wanted to learn faster, look further, and better understand how organizations and systems work. During that period, I was even sometimes called a "job application champion." I was searching for answers to questions like: why do people leave, and what drives others toil and struggle to climb the societal ladder?

 

Research and teaching have remained a constant presence in my life since then, precisely because I received so many questions from the field. Professionals and managers increasingly contacted me. I then consciously shaped and reflected these questions in my work.

 

My most important lesson is: get moving and keep moving.

 

What have been the defining moments in your life and career?

My career has been shaped by repeatedly taking steps outside my comfort zone. That's precisely where growth occurs. That journey began in the police force and, through research and policy, ultimately led me to a professorship. In every phase, I've experienced that development requires letting go of certainties and embracing new challenges. I strongly believe in the next step: keep learning, keep moving, and keep adjusting. My most important lesson is: get moving and keep moving.

 

Where are you headed?

I'm moving towards a phase in which I increasingly want to create space for learning, reflection, and genuine dialogue and connection. Every day, I see leaders who are intrinsically committed to inclusion, social safety, and good leadership, and who are willing to challenge their own assumptions. This fills me with hope and positivity. It's precisely this openness to continuous  learning and growing that I want to nurture and support. I constantly reflect on myself: reflections that deepen, and conversations that challenge where necessary. And if people and boards so desire, I'm happy to contribute. Because it's precisely in that interaction that I see great potential for the future.

 

What are your personal, intrinsic motivations?

Curiosity and the need to keep learning. I'm driven by the question of how people in organizations can thrive when there's room for difference, doubt, and making mistakes. I believe that true development only occurs when people feel safe enough to reveal themselves and examine their assumptions. That openness, both in myself and in others, is what motivates me to continue doing this work.

 

Wisdom is also learning from the wisdom of others.

 

What does the concept of "wisdom" mean to you?

Learning from good and bad experiences and results, both collectively and personally. Wisdom also means learning from the wisdom of others. In the case of practical dilemmas, for example, which I encounter within the groups and individuals I coach, I also wish people a great deal of wisdom. I often apply the concept of wisdom myself. I want people to make well-considered choices that are good and feel right for themselves and others, but above all, to incorporate the wisdom of others. For the necessary reflection and time, and to make the right, well-considered decisions, dialogue with others is desirable and essential. The perspectives and reflections of others are of great value. This is your source of learning and growth in your wisdom. In fact, you can define D&I as a path to collective wisdom. D&I is "achieving wisdom together and through dialogue." D&I is the path to better decision-making. (Smiling.)

 

D&I is "achieving wisdom together and through dialogue."

D&I is the path to better decision-making.

 

What question was never asked, but you always wanted to answer?

"What does inclusion specifically require of me, today, in my role?" Because true inclusion isn't about policy or fancy words, but about everyday choices. It's about who you involve, who you hear, what you allow, and what you correct. Ultimately, inclusion is about behavior: every single day.

 

What urgent matter have you always wanted to answer?

How do we create organizations where people don't have to choose between belonging and being themselves? Because when people have to adapt to be "accepted," you lose not only humanity but also quality. Inclusion isn't a bonus; it determines whether people dare to contribute and grow.

 

What question did I forget to ask you today?

There are several. For example: what are we willing to let go of in order to continue growing together?

That's about egos, status, old assumptions. Growth requires us to make space. And making space almost always means letting something go.

 

And also the question: what's the crux of the matter when it comes to Diversity & Inclusion within organizations and in society, broadly speaking, in the current zeitgeist? That crux isn't diversity itself; differences are always there. The crux lies in the question: how do we organize difference without it becoming polarizing or exclusionary?

 

We live in a time when language, norms, and boundaries are increasingly fragile and sensitive. You see and experience that people often endorse the principle of equality, until it feels personal: "But what does this mean for me?" That's where tension arises. Inclusion then requires leadership: not looking away, not hardening, but carrying the conversation. Holding space for difference without trivializing it. And at the same time: ensuring frameworks, social safety, and clear rules of conduct.

 

What quote would you like to end with?

"D&I isn't a standalone project; it's about culture, behavior, and social safety. And leaders set the standard."

 

 

 

About Saniye Çelik

Prof. Dr. Saniye Çelik began her career as a police officer in Brabant. She worked for the police for over seventeen years, both in uniform and in advisory roles. She studied Management, Economics, and Law in Breda (2003) and Human Resources at Tilburg University (2007). As a researcher, she transferred to the University of Groningen and developed an intervention methodology and training courses to promote the collaboration and effectiveness of diverse teams. In 2009, she joined the Ministry of the Interior and Kingdom Relations, coordinating government policy on diversity for the entire public sector.

 

Saniye Çelik received her PhD from Leiden University in 2016 for her work on the business case of Diversity. A year later, she was appointed professor of Diversity and Inclusion at Leiden University of Applied Sciences. She provides leadership programs for supervisors and administrators within the Police and the Public Prosecution Service. Saniye Çelik is a lecturer at Leiden University and the Netherlands School of Public Administration (NSOB) and holds supervisory positions.

 

In September 2023, Saniye Çelik was appointed Professor by Special Appointment of Diversity and Inclusion at Leiden University. Her research themes are: leadership and culture, safe and inclusive teams, staff recruitment and retention, and connecting public organizations with society. On the recommendation of the Council of Ministers, Ms. Çelik was appointed Royal Member of the national Social and Economic Council (SER), a position she has held since April 1, 2024. Since September 2025, she has chaired the independent Central Government Integrity Committee. Ms. Çelik has been a Member of the Supervisory Board of HVO Querido since 2022.

 

Since September 2024, Ms. Çelik has been an Associate Partner in Leadership Advisory at Capita Selecta, advising executive boards and boards of directors on the strategy, policy, and implementation of Diversity & Inclusion within public organizations and private companies.







Mrs. Annerieke Ruijter, MSc, has joined Capita Selecta - Executive Search & Leadership Advisory as an Associate Partner effective December 1, 2025. Annerieke will focus specifically on Executive Coaching & Development.


With over 20 years of experience, she will, together with Dr. Henriëtte van den Heuvel, Drs. Joost Taggenbrock, Prof. Dr. Saniye Çelik, and Drs. Rein Sevenstern, further shape the Leadership Advisory practice. Their combined and extensive expertise will enhance the success of senior managers, directors, members of the Executive Board, and Supervisory Board.


With the arrival of Annerieke Ruijter, Capita Selecta is expanding its Leadership Advisory team. Her personal style and specific approach make her an excellent complement to the existing team. Annerieke possesses the creativity and skill to distill complex issues down to their essence. She works from the outside in - from complexity to simplicity - and is able to invert existing perspectives to generate new insights. Her approach is reflective, people-focused, in-depth, and pragmatic: consciousness, values, and behavior are considered in conjunction with each other. Clients appreciate her ability to adapt quickly, her personal approach, and the way she invites people to consider their issues from a different perspective.


This expansion of the Leadership Advisory team aligns with the growing interest among organizations to invest in the personal and professional development of managers, leaders, and leadership teams. Continuous change and increased complexity have a significant impact on organizations and their leaders. Globalization, technological, socio-economic, and geopolitical developments have increased the demand for functional responsibilities.


Capita Selecta focuses specifically on leaders who are transitioning to a new role and/or experiencing that they no longer have the same impact they did in previous roles or situations. Learning to let go of old behavior patterns and developing a new awareness that suits changing responsibilities or situations is an essential part of our coaching.

Annerieke Ruijter graduated in 2005 as a Work & Organizational Psychologist from Amsterdam University. Initially, she worked at various consultancies, including in management roles. She  continued her career as an independent entrepreneur and providing leadership, change management, and communication training, as well as individual and (management) team coaching.

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Over the past 30 years, Capita Selecta - Executive Search & Leadership Advisory has developed into a renowned partner in the identification, presentation, guidance, and development of leaders and senior (non-)executives for national, and international companies and organizations, based in the Netherlands.

Partly based on its "Leadership DNA Blueprint," Capita Selecta is able to identify the strengths of individuals and teams and further develop them, or strengthen them through external recruitment.


On behalf of the Capita Selecta Team,


Edward van den Boorn

Managing Partner


Saniye Çelik - Roos van Dijk - Henriëtte van den Heuvel - Rein Sevenstern - Joost Taggenbrock - Arnold de Vries Robbé





Naarden-Vesting, September 2025

In the "PODIUM" dialogue series, Capita Selecta spotlights exceptional and inspiring individuals and organizations. These conversations explore concepts such as vision, strategy, leadership, wisdom, and ownership. We focus on the interconnectedness between societal, organizational, and individual levels.

 

We spoke with Manon Janssen, Global Chief Executive Officer and Chair of the Executive Board at Ecorys.

 

Ecorys is an international research and consultancy firm focused on complex societal questions in the public sector. Since its founding as the Netherlands Economic Institute (NEI), Ecorys has supported governments, non-profit organizations, and businesses in making well-informed policy decisions. The organization offers solutions at the intersection of economic, spatial, and social development.

 

In a very personal way we get to know an ambitious and wise woman for whom 'doing nothing' is not an option, and who has learned to rely on 'letting go and trust' in her leadership.



As a research and consultancy firm, Ecorys focuses on "major societal issues and developments". Are you able to prioritize issues and determine which are relevant and urgent?

 

Ecorys' mission is to work on major societal issues, the grand societal challenges.

The focus is on transition issues. For example, how do you transition from one energy system to another? How do you do that? Which system performs well or better?

How do you measure that? How do you put that into practice?

 

Ecorys effectively maps the costs of a transition and its benefits.

 

 

Ecorys strives to be effective in its services. One of our core products is, and always has been, the "social cost-benefit analysis." This very effectively maps the costs and benefits of a transition. Major societal challenges and questions are timeless. Our clients serve the public interest and are looking for objective, concrete answers. Ecorys is independent. The client determines the themes and owns the specific question. Obviously, the issues compete for priority, and "Defense" issues are higher on the agenda than a few years ago. In ninety percent of our work, we respond to the exceptionally well-documented and detailed requests from our clients. As an organization, we are highly capable of understanding and responding to government needs. That's in our DNA. Neutrality and objectivity are paramount to Ecorys and its clients.

 

Our global practices are driven by thought leaders who, within their fields and client communities, focus on relevant trends and developments. In terms of content, we could set the agenda, but we choose to do so as the final touch to a project.

 

What trends and developments does Ecorys anticipate, considering the current era?

We recently mapped this out. Four billion people worldwide voted last year. That was an absolutely unique event in such a short timeframe. Newly formed governments have shifted significantly to the right of the political spectrum. The issues and challenges are often the same, but the perspectives can differ. Within Europe, we see a sharp increase in interest in themes such as resilience, reducing European dependency in several areas, strengthening European cooperation (see, for example, the Draghi report), and questions regarding security and defense. Interest in issues related to climate change and sustainability tends to be somewhat lower on our clients' agendas. In the Netherlands, housing, purchasing power, and healthcare are key.

 

The discontinuation of USAID has major consequences,

leads to new circumstances and calls for different solutions.

 

Roughly every ten years, we see shifts in the prioritization of issues. However, in Africa, we see the greatest shifts. While the focus from 2000 to 2018 was largely on poverty reduction, in 2015 this shifted, and climate change took centre stage. For the continent as a whole, climate change is the central issue because it precedes poverty, hunger, migration, and so on. We see a very specific need and demand for sustainability matters in areas such as education, financing & investment, and transport, and their solutions. Discontinuing USAID has major consequences, leads to new circumstances, and requires different solutions, because the problems won't disappear with the stroke of a pen. It's about establishing a new system in which Africa (also) becomes self-sufficient.

 

How is Ecorys different from its competitors?

Ecorys is independent. Our shareholders are the Netherlands Economic Institute (NEI) Foundation and our own people, the Ecorys Foundation. We are therefore independent and responsible for ourselves. Ecorys is both a large SME and a well-organized international consultancy. We are compact and have a broad and deep substantive focus and practice structure. We are highly committed and engaged professionals who want to contribute in a very practical way to the issues of today and tomorrow. Behind the scenes, we work on systemic solutions. Within existing systems, government bodies, and funding sources, we offer distinctive solutions. Knowledge, expertise, social engagement, and a practical approach make Ecorys unique. We cherish that. Having been able to work for the public sector for so long is, of course, very special.

 

Ecorys is associated with the name of mister Prof. Dr. Jan Tinbergen, the first Dutch person to receive the Nobel Prize for economic research. To what extent is he still present or does he contribute to the distinctive character of Ecorys?

We still talk about him regularly, if only because the Boardroom in all our offices is called "The Tinbergen Room." His approach was primarily economic, and that remains a common thread in our work. We are strongly focused on the future, without forgetting our origins. The NEI plays an important role in this: it is the guardian of our heritage.

 

By the way, the name NEI is a prominent part of our logo. Just take a closer look.

 

Looking at recent (inter)national developments, Ecorys should be thriving. Is that true?

Ecorys' raison d'être is the fact that the world faces challenges, and that our organization provides solutions. We are driven by our contribution to complex, substantive and concrete, practical and urgent issues. Ecorys is well-equipped to address the questions that modern times bring.

 

Independent critical thinking and the ability to ask the right questions are

crucial and are becoming increasingly important.

 

However, modern times and current events do not only bring opportunities. The recent termination of funding by the United States Agency for International Development (USAID) has had a major impact on the American international aid program and the organizations that were – sometimes completely – dependent on this funding. Some organizations have effectively gone bankrupt. It is therefore crucial that, as an organization, you are not dependent on a single source of funding and that you have managed to diversify your clients and assignments across sectors and themes. We're also closely following developments in Artificial Intelligence. It's comforting to realize that independent critical thinking and the ability to ask the right questions are proving crucial, and will become even more so. However, developments are happening at a rapid pace, and it's certainly important to stay on top of things. Unfortunately, the world is facing major problems, and for the time being, there's a client demand for the work that Ecorys is doing.

 

Ecorys supports public organizations that shape and give substance to societal issues. What does "public leadership" mean to you?

The basis is no different from "regular" leadership. However, "public leadership" entails a broader responsibility with additional dimensions, unique responsibilities, and special expectations. For me, public leadership means governing and shaping the future of an entire country, using public resources. Ecorys also serves this purpose, albeit indirectly. We contribute to addressing and solving societal issues. We feel this (social) responsibility strongly.

 

What has been your personal journey so far?

I was born in Leidschendam, near Rotterdam, in 1961, and moved in 1976 from the heart of The Hague to the outskirts of Brussels, i.e., the Brussels countryside, where the bus passed twice a day. That proved to be a profound change at the age of fourteen. After just two weeks, my mother considered sending me back to the Netherlands and having me live with an aunt. It all turned out well, though. This move from the Netherlands to Belgium was my first paradigm shift in life. I realised that the world was different. I found that quite threatening and difficult at first. But I embraced it, learned a lot, and after three months, I had settled in.

 

In Brussels, I attended a traditional, broad, and "old-fashioned" gymnasium and was educated in both sciences and literature and languages. With that broad perspective, I could pursue many different careers. Afterward, I enrolled at the Vrije Universiteit Brussel (VUB) and graduated in 1984 as a Commercial Engineer from Solvay Business School. The day after graduating, I started at Procter & Gamble (P&G). I worked there for sixteen years, in various countries, and ultimately became Marketing Director. After P&G, I became VP Marketing White Goods Europe at Electrolux, Global CMO at Philips Lighting, and CEO & Managing Director at Ecofys. P&G, in particular, had a profound impact on me. These were also the years I moved between various European countries - Belgium, France - and travelled extensively intercontinentally. These were the years of embracing cultural differences, the years that shaped me. In 1992, after the birth of my daughter Chloe, we returned from France to Brussels: my son Max, it turned out, wasn't settling in France. Something was wrong, and it took quite a while to understand what it was. At sixteen, he was diagnosed as schizophrenic. He needed a lot of extra time, attention, and care. We found that in Belgium. From that moment on, I consciously and wholeheartedly fitted my career around Max.

 

The year 2000 was my big turning point. Everything changed, except the care, attention, and love for my children. I changed jobs, changed homes, got a new horse, met my current husband, and gained a step-daughter, Caroline.

 

Since 2015, I have held the CEO & Chair of the Management Board positions at Ecorys. I could never have imagined this beautiful, winding path on beforehand.

 

This life - combining work and finding balance within our recomposed multi-cultural family - was and is of fundamental importance to me. Animals are also incredibly important to me (I have six cats), horses in particular. As a privileged person, however, I also find giving back of the utmost importance. Wherever I can make a difference - even the smallest one - I will commit myself.

 

My parents did their best, as we all do. Don't dwell on the past.

 

What were the defining events on this winding path?

Of course, they were the various job changes, and in particular the underlying motives and motivations. Personal and professional growth and development, ambition, and the desire to make an impact were key factors.

 

The various moves between countries were decisive for me. This was especially striking when I was fourteen. The people looked different, I couldn't understand them or what they were saying, and they behaved differently. And all this just a two-hour drive from The Hague.

 

On a personal level, my parents' divorce - when I was seventeen - had a profound impact on me. My father moved to Brazil, and my childhood came to an end. My mother’s life came apart. I suddenly grew up and decided I never wanted to be dependent on someone else. I've managed to come to terms with it throughout my life. Today, at this age, I understand their divorce and have talked everything through with my parents. My father and I are alike, but I lived with., and sided with my mother. I was able to ask all my questions in a timely manner so the answers could (still) be given. Most importantly, I forgave my parents, and I forgave myself for not being able to save their marriage. My parents did their best with the resources and abilities they had. As we all do. Don't dwell on the past.

 

The day I was able to openly talk about my son Max's schizophrenia, when he was twelve and I was forty-two, was the day I stepped out of my "victim role." It was one of those decisions and tipping points that coincided at the time. When I realized I couldn't "fix" Max but could only care for him, I stopped taking it personally and could focus on Max. Together with my husband and our daughters, we created his autonomy, his independent living, and the careful taking of risks so he could build his own life. I am the proud mother of three wonderful young people who will care for each other when we are no longer here. And that is perhaps the most beautiful legacy a person can leave behind.

 

Looking back, what would you have done differently?

Max's schizophrenia was a major determining factor. Of course, I couldn't do anything about his illness, although emotionally, that wasn't always easy to accept. I learned a great deal from it, and at times it was truly frightening: "My child needs me, how can I help him?" It's much safer to work on a complex issue in the office.

 

I learned to be silent and not to be on top of everything.

To rely more on faith and trust.

 

Regarding other matters, I would handle some situations differently now. I could have been kinder to others, and to myself. In the past, I was more impatient, more intense. As a result, I hurt people without ever meaning to. Now I know that you can get things done with a little patience. My drive can be good, but also difficult for others. I learned to be silent and not to be on top of everything. To rely more on faith and trust and less on "guys, come with me." People need to be able to find their own rhythm and trust. Give yourself and others the peace and quiet, even if circumstances don't immediately warrant it. Think broader, including the long term. What's the best way to get somewhere, to achieve things?

 

But I'm willing to admit that I never expected to achieve this level of understanding and patience. Leadership also means possessing the knowledge and experience, and having the trust in others, to be able to determine where the boundaries lie.

 

Aren't you describing the process of aging? Becoming gentler and wiser?

Absolutely. In the process of aging, I worry less about what others think of me and I focus more on those things I can learn from. Letting things go.

 

It's about giving others the space to be imperfect. Forgiving others.

 

What does "wisdom" mean to you?

Well, exactly all of that. "Wisdom" is seeing with the same clarity what needs to be improved and what can be improved, based on the experience and insights of the years. Approaching things less urgently and more gently. Today's challenges will still be there tomorrow. It's about understanding that with more patience and cooperation, you can go further. You have to make room for others, empower them, and support them in achieving success. That they can achieve this with the right resources and mindset. That's wisdom to me. By the way, I'm not describing the process by which emotional distance is created or achieved. In fact, it only becomes stronger. It's about giving others the space to be the best they can be without having to be perfect. To forgive others. And as I just said, just as I forgave my parents - and myself.

 

A few have already passed, but what are your intrinsic motivations?

I want to have impact. I get joy from the feeling that I was able to touch something and make it better. That my existence on this planet has made a difference. This could be a problem, a situation, or people I care about. And also towards people who don't know I exist. With that, I describe a fundamental motivation: "I have been here." Precisely that.

 

Impact? Relevance?

Absolutely. In the past, I was strongly focused on recognition, but I no longer need that.

 

I'm much more interested in achieving the intended results and achieving them through the people and the organization. Supporting colleagues in developing the decision-making process: scenario development and determining the best options. Collaborating on narrowing things down and mapping the pros and cons. People have to come up with their own suggestions and solutions. That also makes them more powerful. And of course, the intention is never for things to go wrong.

 

To this day, I'm still learning. These days, I can be satisfied with  a day if I've contributed to "just" a limited number of things that I can say were useful.

 

I'm not good at doing nothing.

 

The question you were never asked, but always wanted to answer?

Honestly, I can't think of one. Maybe because I'm asking more questions myself now?

 

What question did I forget to ask today?

The question of where I want to go with Ecorys. And I'll answer it now. Ecorys is on its way to its centennial. For almost a hundred years, organizations, with and through Ecorys, have been taking the time and space to think about the future and how to address societal and organizational challenges. The meaningful and distinctive future of Ecorys is very close to my heart. This requires a high level of organizational commitment and a significant social impact.

 

I hope our clients will continue to do so for another hundred years, and that together we will make progress on the public and social challenges we face. But also that we realize that companies like Ecorys are special and that we must cherish this company.

 

What quote and/or life wisdom would you like to end today with?

(Laughing.) I've prepared well for this conversation, of course, and I've jotted down four quotes. It wasn't easy to choose just one. The core of this foursome revolves around the theme of "Never give up."

 

The following quote, which both my daughter and I embrace, is the one we chose:

 

‘There is no such thing as failure. Either you win, or you learn.’ - Gary Keller.

 

 

September 2025 | Edward van den Boorn

 

 

About Ecorys

Ecorys is an international research and consultancy firm focusing on complex societal issues in the public sector. Since its founding as the Netherlands Economic Institute (NEI), Ecorys has supported governments, non-profit organizations, and businesses in making well-informed policy decisions.

 

Ecorys originated in Rotterdam. In 1929, a group of Rotterdam entrepreneurs founded the NEI with the mission to stimulate socio-economic research. Thanks to, amongst others, the visionary leadership of Jan Tinbergen, the later Nobel Prize winner, and others, the NEI quickly grew into an international player. In the 1990s, a merger with Kolpron and Ecotec led to the name under which the company operates today: Ecorys.

 

Ecorys' mission and ambition to make a positive contribution to society have remained unchanged. Ecorys is independent and fully owned by the Netherlands Economic Institute foundation and its employees, with no external shareholders. With a team of approximately 600 experts and a network of external professionals in fifteen locations, the organization operates worldwide. Ecorys offers solutions at the intersection of economic, spatial planning, and social development – ​​across a wide range of policy themes. Ecorys’ services include research, policy advice, program management, and communication.

 

Some recent projects by Ecorys Netherlands:

·         Research into the European competitive position of net-zero technologies (European Commission);

·         Analysis of the economic value and footprint of the Dutch digital infrastructure (Dutch government);

·         Research into the social value of timely investments in the electricity grid (TenneT);

·         Economic impact analysis of the closure of the Juliana Canal (Rijkswaterstaat)

·         Evaluation of the 'Approach to Criminal Exploitation' in Rotterdam (Municipality of Rotterdam);

·         Financial support for development initiatives in Africa (Mastercard Foundation).

 

As its 100th anniversary approaches, Ecorys remains committed to social progress - in the Netherlands and beyond.

 

 About Manon

Janssen Manon Janssen has been Global CEO and Chairman of the Board of Directors at Ecorys since 2015.

 

During her executive career, she has served as Marketing Director at Procter & Gamble, VP Marketing White Goods Europe at Electrolux, Chief Marketing Officer worldwide at Philips Lighting, and CEO & Managing Director of Ecofys.

 

Ms. Janssen has held and continues to hold a number of non-executive positions, including Chair of the Dutch Industrial Climate Roundtable (2018-present), Director of Gimv (2017-present), and Chair and Figurehead of the Top Sector Energy, Ministry of Economic Affairs (2013-2021).

 

Manon Janssen (MSc) studied at the Vrije Universiteit Brussel (Free University of Brussels) and graduated in Commercial Engineering from Solvay Business School in Brussels in 1984.


This article was created by Capita Selecta – Executive Search & Leadership Advisory.

Capita Selecta translates organizational and strategic challenges into pragmatic and concrete personnel solutions. We advise, support, and develop teams and individuals in alignment with the organization and its strategy. Our Executive Search services identify, select, present, and support innovative and future-proof leadership and management.


Over the past 30 years, the firm has grown into a renowned partner in the recruitment and development of leaders and senior executives for national and international companies and organizations based in the Netherlands.





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