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Organizations within the 'not for profit' sector are purpose-driven and pursue an idealistic and/or (social) goal. They operate within a complex stakeholder field that increasingly sets professional criteria with regard to their role in society.

The progress and realization of the social goals pursued, and the accountability of the
expenditure of the funds and financial resources, are closely monitored. Governments, donors
and philanthropists value and desire transparency, efficiency, progress and the delivery of results.

Managing and leading not for profit organizations requires leadership that conveys both the
enthusiasm for existence and the realization of the ideal goal, as well as the professional attitude,
language and principles of sound business management.


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