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CLIENTS & SEGMENTS
FMCG / CONSUMER

 

Technology has drastically changed the relationship between consumer driven companies and their customers. The consumer seems to be in the lead. ‘Experience’ is more important than ever. Not only product innovations but also new forms of customer approach and distribution determine preferences of choice and consumer decision making. The so-called ‘battle for the consumer attention’ is becoming more complex and exciting every day.  Technology has changed the relationship between consumer driven companies and their customers drastically. The consumer seems to be in the lead, ‘experience’ is more important than ever.

Not only product innovations but also new forms of customer approach and distribution determine preferences of choice and consumer decision making.

The so-called ‘battle for the consumer attention’ is becoming more complex and exciting every day. The opportunities technology and digital devices are of

paramount and decisive importance. 

 

The consumer also changes. Transparency and advancing technology make consumer demand increasingly compelling. Manufacturers and suppliers of consumer goods and services need to act faster and respond better to the wishes of the migrant consumer. This concerns all sectors and leads to an increasingly better clarified consumer demand. The route-to-market is subject to major changes. Innovation, distribution and chosen target group are more important than ever.

 

Economic and social changes, such as the growing focus on the environment and sustainability, demand a leading role from producers and service providers. The new, multi-channel, forms of distribution also have a direct influence on buying behaviour and are the challenge for all involved. 

 

Return on Experience (RoX) is one of the new benchmarks which must be heeded particularly if companies want to make progress in the interests of consumers. This applies to producers of branded products and/or private labels, food and non-food, consumer durables as well as to service providers such as hospitality, leisure & travel. This is also the challenge for retail. The shift to omnichannel is a clear example. It is the consumer who determines. A good shopping experience is more important than ever.

 

The dynamism of and the clear focus on the requirements and behavior of the consumer is the most important starting point for the provider of services, the manufacturer and the retail sector. Each of them has a great interest in developing new products & services, product-market combinations as well as new distribution concepts. Focus on and the pace of innovation is leading.

 

We keep close track on all new developments and have the proven expertise and network in this field. We are well equipped to support and guide our clients in the correct fulfilment of strategic and senior management positions. In addition, we are actively involved in the sensitive and so important compilation of a value-creating Supervisory and/or Advisory Board.

Contact:

Daan Steenbergen

T: +31 (0) 6 2709 2533

E: dst@capita-selecta.nl